are filled with ads 200m tall到处都是200米高的广告
billboards大型广告牌change before our eyes在我们眼前交替播放give us personalised messages给我们提供个性化的信息track our every move跟踪我们walk through a city 在城市中穿梭ping our phones with special offers给我们的手机发送信息，提示我们有特价商品Imagine a future where our streets are filled with ads 200m tall; where billboards change before our eyes to give us personalised messages; and where companies track our every move as we walk through a city pinging our phones with special offers as we near their shops. 想象一下:在未来，我们的街道上到处都是200米高的广告;大型广告牌在我们眼前交替播放，给我们提供个性化的信息;并且当我们在城市中穿梭时，一些公司会跟踪我们，一旦我们靠近他们的商店，他们就会给我们的手机发送信息，提示我们有特价商品。
forms of advertising不同形式的广告In fact, all of these forms of advertising are already being tested. 事实上，上述所有形式的广告都已经经过测试了。
take the first of these ideas先来看看其中的第一个想法Let's take the first of these ideas.让我们先来看看其中的第一个想法。
science fiction movie科幻电影envisage a futuristic cityscape设想了一幅超前的城市景观giant adverts巨大的广告stretch the full height of skyscrapers经过延伸，达到了和摩天大楼一样的高度Back in 1982 science fiction movie Blade Runner envisaged a futuristic cityscape where giant adverts stretched the full height of skyscrapers.早在1982年，科幻电影《银翼杀手》中就设想了一幅超前的城市景观，在那里，巨大的广告经过延伸，达到了和摩天大楼一样的高度。
do something very similar做类似的事情one crucial difference一个关键性的差别And UK company Lightvert are now doing something very similar; with one crucial difference.而且英国的Lightvert公司现在正在做类似的事情，只是有一个关键性的差别。
make immense physical adverts制造巨大的实体广告
beam straight into consumers' eyes直接辐射到顾客的眼睛中commercials/kəˈmɜːʃ(ə)l/ 广告Instead of making immense physical adverts their commercials are beamed straight into consumers' eyes.他们会把广告直接辐射到顾客的眼睛中，而不是去制造巨大的实体广告。
attach a strip of reflective material onto a building 把一条反光材料附加于建筑物project an image onto it将其图像投影在上面They do this by attaching a strip of reflective material onto a building and projecting an image onto it.他们把一条反光材料附加于建筑物，并将其图像投影在上面，从而达到效果。
'bounces' out into the world"反射"到空中This image then 'bounces' out into the world.之后这个图像会"反射"到空中。
pass directly in front of the image经过图像的正前方时When you pass directly in front of the image you see it.当你经过图像的正前方时，就会看到它。
suspend in mid air浮在半空中be only visible from one location只能从一个位置看到It appears to be huge and suspended in mid air but others can't see it-it's only visible from one location.它看起来会很大而且是悬浮在半空中的，但是别人不能看见它--它只能从一个位置看到。
is unobstrusive /ˌʌnəbˈtruːsɪv/ 不显眼high-value advertising real-estate高价值的广告房地产Lightvert claims this form of advertising is unobstrusive and can"unlock" large amounts of "high-value advertising real-estate".公司Lightvert声称这种形式的广告并不显眼而且会"解锁"大量的"高价值的广告房地产"。
live in a world of endless ads生活在一个充满无尽广告的世界里But not everyone is sold on the idea of living in a world of endless ads.但不是所有人都认为"生活在一个充满无尽广告的世界里"是个好主意。
a new form of advertisingtarget motorists 一种针对骑车驾驶者的新型广告has split opinion有着不同的意见In Moscow for example a new form of advertising targeting motorists has split opinion.例如，在莫斯科，人们对一种针对骑车驾驶者的新型广告就有着不同的意见。
approach a particular digital billboard 靠近一块特定电子的广告牌Drivers approaching a particular digital billboard in the city are shown adverts for a new kind of Jaguar car but only if you are driving a different make of vehicle. 在这里，当司机靠近一块特定电子的广告牌时，关于新款捷豹汽车的广告就会呈现在他眼前，但是如果你开的正是这款车，那就不会看见了。
sensors in the billboard广告牌中的传感器detect what kind of car you are driving探测出你正在开哪款车send you an ad based on that information根据这个信息来给你发送广告Sensors in the billboard detect what kind of car you are driving,and send you an ad based on that information.广告牌中的传感器会探测出你正在开哪款车，并且会根据这个信息来给你发送广告。
seem invasive看起来挺冒犯的saftey aspect 安全方面的问题has concerned some observers一些观察者考虑的问题While this may seem invasive, it's actually the saftey aspect that has concerned some observers.尽管这可能看起来挺冒犯的，但事实上，一些观察者考虑的是安全方面的问题。
digital billboards电子广告牌attract our eyes for longer than other kinds会吸引我们更长的时间Researchers in Sweden have shown that digital billboards attract our eyes for longer than other kinds.瑞典的研究人员表明，比起其他种类的广告牌，电子广告牌会吸引我们更长的时间。
distract us分散我们的注意力have proved to be dangerous on the roads研究表明在道路上分散注意力是非常危险的In fact, they distract us for over two seconds a length of time which studies have proved to be dangerous on the roads.事实上，它们会分散我们的注意力，一般而言会超过两秒，而研究表明，在道路上分散这么长时间的注意力是非常危险的。
detect where you are on the high street探测到你在街上的具体位置send tailored adverts to your phone发送定制广告到你的手机上Finally we have "proximity marketing", where shops detect where you are on the high street and send tailored adverts to your phone.最后，我们有"临近市场营销"策略，商店会探测到你在街上的具体位置，然后发送定制广告到你的手机上。
a means of tracking customers作为跟踪客户的手段Devicescape is one company trialling the use of Wi-Fi as a means of tracking customers.公司Devicescape用Wi-Fi来作为跟踪客户的手段。
marketing team市场营销团队Their technology could work anywhere whether in "a supermarket a concert hall or a bus," says Owen Geddes from their marketing team他们市场营销团队的成员欧文·盖迪说，不论是在"超市、音乐厅、还是公交车"上，他们，他们的科技都能奏效。
a discount offer to use in the shop商店内的折扣券a movie trailer电影预告片a piece of content一段内容What would customers see?"It could be a discount offer to use in the shop the person is visiting, or a piece of content such as a movie trailer" says Mr Geddes.顾客会看见什么呢?盖迪斯先生说"可能会是商店内的折扣券，或者是类似于电影预告片的一段内容"。
